Evidence Before
Spend.
Deep research sprints — market, competitor, and customer — that replace opinion with evidence before you commit budget.
Strategy decks quote the same three stats everyone else found on page one. Real decisions need primary evidence: who buys, why they switch, what competitors actually charge, where demand is moving.
Market map
Segments, sizing, and demand signals with sources you can defend in a board meeting.
Competitor teardown
Positioning, pricing, funnels, and product — captured from the outside in.
Customer evidence
Interview and review mining: the words buyers use and the switching triggers that move them.
Decision memo
A written recommendation with confidence levels — not a data dump.
Frame
Define the decision the research must serve. No decision, no sprint.
Collect
Primary + secondary collection with AI-accelerated pipelines and human verification.
Verify
Every load-bearing claim gets a second source or gets cut.
Deliver
Memo, evidence appendix, and a working session with your team.
One decision, two weeks.
Recurring intelligence on a market or competitor set.
Research attached to an assessment or CAIO engagement.